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Competitor Mapping
A technique used to identify and understand the strategic positioning of competitors within an industry.
Implications
The process of visually charting competitors in a market based on key dimensions such as price, quality, or market share, helping companies understand their competitive landscape.
Example
Example: An automotive company conducts competitor mapping to position its new electric vehicle against other models in terms of price and performance, identifying a unique market position.
Related Terms
Different from a competitor matrix, which may focus on a few variables, competitor mapping often provides a more comprehensive, multidimensional view.
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