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Competitor Heatmap
A visual tool that highlights areas of competitive intensity, showing where competition is most concentrated and where there might be opportunities.
Implications
A visual tool that highlights the strengths and weaknesses of competitors across different market segments, geographic regions, or product categories, often used to identify opportunities or threats.
Example
Example: A retail company uses a competitor heatmap to identify regions where its competitors have strong market presence, helping to focus marketing efforts where competition is weaker.
Related Terms
Different from a traditional competitive analysis, a heatmap provides a visual representation of where competitors are most and least powerful.
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