top of page
Competitor Brand Equity
The perceived value and strength of a competitor's brand in the market, often assessed through brand awareness, loyalty, and market share.
Implications
The value and strength of a competitor�s brand as perceived by consumers, often used to assess the competitive landscape and inform brand strategy.
Example
Example: A new entrant in the soda market evaluates the competitor brand equity of Coca-Cola, recognizing the significant brand loyalty and market power it needs to overcome.
Related Terms
Different from brand equity, which focuses on a company�s own brand, competitor brand equity assesses the strength and influence of rival brands.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page