top of page
Competitor Assessment
The evaluation of competitors to understand their strategies, strengths, and market positions relative to the company being analyzed.
Implications
A comprehensive evaluation of a competitor�s capabilities, resources, strategies, and market performance, used to identify competitive threats and opportunities.
Example
Example: A pharmaceutical company conducts a competitor assessment to evaluate the R&D capabilities and pipeline of a rival firm, identifying potential threats to its market share.
Related Terms
Different from competitive intelligence, which is ongoing, competitor assessment is often a more detailed and focused analysis of specific competitors at a particular point in time.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page