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Competitor Analysis (CA)
The process of evaluating the strengths, weaknesses, strategies, and market positions of current and potential competitors to identify threats and opportunities.
Implications
Another term for competitor analysis, emphasizing the systematic evaluation of competitors to inform strategic decisions and competitive strategy.
Example
Example: A financial services firm uses CA to monitor the product offerings and customer acquisition strategies of its main competitors, adjusting its own approach accordingly.
Related Terms
Different from general business analysis, CA is specifically targeted at understanding competitors� actions and market positions.
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