Competitor Analysis
A systematic way of evaluating a competitor�s goals, aspirations, capabilities and strategy. The framework focuses on creating a strong point of view about what competitors might do tomorrow and how that impacts your strategy.
Implications
The process of identifying and evaluating competitors� strengths, weaknesses, strategies, and market positions to inform a company�s strategic decisions and identify opportunities or threats.
Example
Example: A consumer electronics company conducts a competitor analysis to understand the pricing, features, and marketing tactics of rival brands, helping to refine its own product strategy.
Related Terms
Different from a general market analysis, which looks at the entire market, competitor analysis focuses specifically on understanding and responding to the activities of direct competitors.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
