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Competitor Alliances and Partnerships
Monitoring and analyzing the strategic alliances and partnerships that competitors form, which can alter the competitive landscape.
Implications
Strategic relationships formed between competitors to achieve common goals, such as joint ventures, co-marketing agreements, or technology sharing, often used to strengthen market position.
Example
Example: Two competing automotive companies form an alliance to jointly develop electric vehicle technology, sharing R&D costs and accelerating time to market.
Related Terms
Different from traditional partnerships, which often involve non-competing companies, competitor alliances bring together rivals for mutual benefit in specific areas.
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