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Competitive Signals

Indicators that reveal changes in a competitor�s strategy or market position, such as pricing adjustments, marketing campaigns, or new product launches.

Implications

Indicators or actions taken by competitors that provide insight into their strategic intentions, such as changes in pricing, new product launches, or shifts in marketing focus.

Example

Example: A tech company monitors competitive signals, such as a rival�s sudden increase in R&D spending, which might indicate the development of a new product line.

Related Terms

Different from market signals, which might include broader economic indicators, competitive signals are specific actions by competitors that suggest changes in strategy or market focus.

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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