top of page
Competitive Positioning Strategy
A plan for positioning the product relative to competitors in a way that highlights its unique advantages.
Implications
The plan and tactics used to establish and maintain a company�s position in the market relative to competitors, often involving product differentiation, pricing strategies, and marketing efforts.
Example
Example: A tech company develops a competitive positioning strategy by focusing on innovation and user-friendly design, aiming to capture market share from more traditional competitors.
Related Terms
Different from general business strategy, which covers all aspects of operations, competitive positioning strategy specifically targets how to stand out in the competitive landscape.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page