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Competitive Positioning
The strategy a business uses to differentiate itself from competitors in the market.
Implications
The strategy used to differentiate a company�s products or services from those of its competitors, aimed at securing a unique and valuable place in the market.
Example
Example: A budget airline uses competitive positioning to emphasize its low-cost fares and no-frills service, distinguishing itself from full-service airlines.
Related Terms
Different from brand positioning, which focuses on creating a specific image or identity, competitive positioning is about securing a market space distinct from competitors.
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