top of page
Competitive Position
A brand's standing relative to its competitors in the market.
Implications
The place a company or brand holds in the market relative to its competitors, often determined by factors like market share, brand perception, and customer loyalty.
Example
Example: A luxury car brand maintains a strong competitive position in the high-end automotive market due to its reputation for quality and innovation.
Related Terms
Different from market position, which is about overall standing in the market, competitive position focuses specifically on the company�s status relative to its direct competitors.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page