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Competitive Parity
A situation where a company�s offerings are similar to those of its competitors, leading to no significant competitive advantage in the market.
Implications
A situation where a company�s products or services are considered equal in value or quality to those of its competitors, often used as a baseline for pricing and marketing strategies.
Example
Example: An electronics company aims for competitive parity by matching the features and pricing of its main competitors� products, ensuring it remains competitive in the market.
Related Terms
Different from competitive advantage, which aims to outperform competitors, parity seeks to match competitors on key attributes to remain relevant.
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