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Competitive Opportunity Identification
Finding areas where the product can outperform competitors and attract more customers.
Implications
The process of finding and evaluating new opportunities to gain a competitive advantage, often by identifying gaps in the market, unmet customer needs, or emerging trends that competitors have not yet capitalized on.
Example
Example: A fashion retailer identifies a competitive opportunity in sustainable fashion, launching a new eco-friendly clothing line ahead of its competitors.
Related Terms
Different from general opportunity identification, which might focus on any growth area, competitive opportunities are specifically those that can provide an edge over competitors.
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