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Competitive Launch Tracking
Monitoring the launch activities of competitors to anticipate their moves and adjust strategies accordingly.
Implications
The process of monitoring and analyzing the launch activities of competitors, including product introductions, marketing campaigns, and sales strategies, to quickly respond to competitive moves.
Example
Example: A mobile phone manufacturer uses competitive launch tracking to monitor the release of a rival�s new model, adjusting its own marketing and pricing strategies to counter the competition.
Related Terms
Different from launch planning, which focuses on a company�s own product launches, this involves tracking and responding to competitors� launch activities.
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