top of page
Competitive Landscape Analysis
A comprehensive assessment of the competitive environment, including all current and potential competitors, market trends, and industry dynamics.
Implications
A detailed assessment of the competitive environment, including the strengths, weaknesses, opportunities, and threats posed by competitors, often used to inform strategic planning.
Example
Example: A healthcare company conducts a competitive landscape analysis to understand how its new product will compete with existing treatments, identifying key competitors and potential market share.
Related Terms
Different from a general industry analysis, which might look at broad trends, this analysis focuses specifically on the competitive interactions and positioning within the market.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page