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Competitive Intelligence Gathering
Collecting and analyzing information about competitors' products, strategies, and market positioning to inform the launch strategy.
Implications
The process of collecting information about competitors through various means such as public records, industry reports, customer feedback, and direct observation, crucial for maintaining a competitive edge.
Example
Example: A consumer goods company engages in competitive intelligence gathering by attending trade shows, analyzing competitors� marketing materials, and reviewing industry publications.
Related Terms
Different from general data collection, this process is specifically focused on gathering actionable insights about competitors and their strategies.
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