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Competitive Intelligence Database
A repository of collected information on competitors, including news articles, financial reports, patent filings, and other relevant data, used to inform strategic decisions.
Implications
A centralized repository where all gathered competitive intelligence data is stored, organized, and made accessible to relevant stakeholders within an organization.
Example
Example: A pharmaceutical company maintains a competitive intelligence database that includes information on competitor drug pipelines, regulatory approvals, and clinical trial outcomes, accessible to its R&D and marketing teams.
Related Terms
Different from a general database, this is specifically focused on storing and organizing information related to competitors and market activities.
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