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Competitive Intelligence (CI)
The gathering and analysis of information about competitors, market conditions, and industry trends to inform strategic decision-making.
Implications
Another term for competitive intelligence, emphasizing the continuous process of collecting and analyzing information about competitors to stay ahead in the market.
Example
Example: A software company�s CI team monitors new product launches, pricing changes, and strategic moves by competitors, providing insights to senior management.
Related Terms
Different from competitive assessment, which might be a one-time analysis, CI is an ongoing process of gathering and interpreting competitive information.
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