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Competitive Intelligence
The gathering and analysis of information about competitors in the target market to inform strategic decisions and anticipate competitive moves.
Implications
The systematic gathering, analysis, and dissemination of information about competitors, market trends, and industry developments, used to inform strategic decisions and gain a competitive edge.
Example
Example: A retail company uses competitive intelligence to track its rivals� pricing strategies and promotional activities, adjusting its own tactics to stay competitive.
Related Terms
Different from market research, which often focuses on customers and market trends, competitive intelligence specifically targets information about competitors.
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