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Competitive Differentiation
Strategies and tactics used to distinguish the company�s offerings from competitors, particularly in key accounts where competition is strong.
Implications
The process of distinguishing a company�s products, services, or brand from those of its competitors, often through unique features, superior quality, or innovative marketing.
Example
Example: Tesla�s competitive differentiation lies in its electric vehicle technology, brand image, and direct-to-consumer sales model, setting it apart from traditional automakers.
Related Terms
Different from competitive advantage, which is the overall edge a company has, differentiation focuses on the specific attributes that make a company�s offerings unique.
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