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Competitive Blind Spots
Areas where a company might overlook a competitor�s actions or market shifts, potentially leading to strategic missteps.
Implications
Areas where a company is unaware of or underestimates the strengths, strategies, or moves of its competitors, potentially leading to strategic missteps or missed opportunities.
Example
Example: A leading smartphone maker faces a competitive blind spot when it fails to recognize the rapid growth of a new competitor in the budget segment, losing market share as a result.
Related Terms
Different from SWOT analysis, which identifies known threats and opportunities, blind spots are about unknown or underestimated competitive threats.
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