top of page
Competitive Assessment
Evaluating the strengths and weaknesses of competitors in the market.
Implications
The process of analyzing and evaluating the strengths, weaknesses, opportunities, and threats posed by current and potential competitors, often used to inform strategic decisions.
Example
Example: A tech startup conducts a competitive assessment to understand the features, pricing, and market positioning of rival products, informing its own product development and marketing strategies.
Related Terms
Different from a SWOT analysis, which looks at internal and external factors affecting the company, competitive assessment focuses specifically on external competitors.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page