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Competitive / Business Unit Strategy
Focuses on earning the right to win in distinct product-markets.
Implications
The specific approach a business unit takes to compete within its industry, focusing on gaining a competitive advantage through differentiation, cost leadership, or focus strategies.
Example
Example: A business unit within a large conglomerate adopts a differentiation strategy by offering premium, customized products that set it apart from mass-market competitors.
Related Terms
Different from corporate strategy, which is the overall strategy for the entire company, business unit strategy focuses on individual divisions or units within the company.
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