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Comparative Advertising
Advertising that makes specific brand comparison using actual product names.
Implications
A marketing strategy where a brand compares its product directly with competitors, highlighting differences and advantages to persuade consumers.
Example
Example: A smartphone manufacturer uses comparative advertising to show how its device has a longer battery life and better camera quality compared to a leading competitor.
Related Terms
Different from general advertising, which focuses on promoting the product�s benefits, comparative advertising specifically contrasts the product with competitors.
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