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Commercial Strategy
The overarching plan that integrates marketing, sales, and customer service to drive business growth.
Implications
The overarching plan that guides a company�s efforts to generate revenue and achieve business goals, including market positioning, product offerings, pricing, and sales tactics.
Example
Example: A tech startup devises a commercial strategy that includes targeting enterprise clients, offering tiered pricing models, and expanding its sales team to drive growth.
Related Terms
Different from corporate strategy, which encompasses overall company direction, commercial strategy focuses specifically on revenue-generating activities.
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