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Collaborative Launch Planning
A process that involves multiple stakeholders working together to plan and execute the product launch.
Implications
The process of working together with various stakeholders, including marketing, sales, and product development teams, to coordinate the launch of a new product or service, ensuring alignment and maximizing impact.
Example
Example: A tech company engages in collaborative launch planning for its new smartphone, involving input from marketing, sales, and customer support teams to ensure a cohesive and successful product rollout.
Related Terms
Different from traditional launch planning, which may be more siloed, collaborative launch planning emphasizes cross-functional coordination and alignment to achieve a successful launch.
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