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Cognitive Mapping
A method used to visually represent the mental models of individuals, showing how they perceive and organize information about a particular topic.
Implications
A visual representation of how individuals perceive, organize, and interpret information, often used in research, marketing, and strategic planning to understand decision-making processes and mental models.
Example
Example: A company uses cognitive mapping to explore how customers perceive its brand compared to competitors, identifying key attributes that influence purchase decisions.
Related Terms
Different from mind mapping, which focuses on generating ideas, cognitive mapping is about understanding and visualizing how people think and make decisions.
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