Client Engagement
The ongoing interaction between a company and its clients, aimed at building long-term relationships and delivering value.
Implications
The process of building and maintaining strong, productive relationships with clients, often involving regular communication, personalized service, and value-added solutions, critical for client retention, satisfaction, and long-term success.
Example
Example: A legal firm enhances client engagement by offering regular updates on case progress, hosting client appreciation events, and providing tailored legal advice, leading to higher client satisfaction and repeat business.
Related Terms
Different from customer engagement, which often focuses on consumers, client engagement typically involves B2B relationships where long-term partnerships and personalized service are key.
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