Circular Economy Channels
Channels specifically designed to support circular economy principles, where products are returned, recycled, or refurbished, creating sustainable loops of value creation.
Implications
Sales or distribution channels that support a circular economy, where products, materials, and resources are kept in use for as long as possible through recycling, reusing, and refurbishing, reducing waste and environmental impact.
Example
Example: A clothing brand develops circular economy channels by partnering with second-hand retailers and offering take-back programs for used garments, promoting sustainability and extending the lifecycle of its products.
Related Terms
Different from traditional linear channels, which focus on producing and selling products, circular economy channels emphasize sustainability and resource efficiency by keeping products and materials in circulation.
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