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Chi-Square Test
A statistical test used to determine if there is a significant association between two categorical variables.
Implications
A statistical test used to determine if there is a significant association between categorical variables, often used in research, marketing, and social sciences to analyze survey data, consumer behavior, or experimental results.
Example
Example: A market researcher uses the Chi-Square Test to analyze the relationship between gender and brand preference in a consumer survey, determining whether the observed differences are statistically significant.
Related Terms
Different from correlation analysis, which measures the strength of a relationship between variables, the Chi-Square Test specifically assesses associations between categorical variables.
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