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Channel Syndication
The distribution of content or product offerings across multiple channels, often to reach a broader audience or customer base.
Implications
The practice of distributing content, products, or services through multiple sales or distribution channels, often involving the sharing of resources or content across partners to maximize reach and efficiency.
Example
Example: A news organization engages in channel syndication by distributing its articles and videos through various online platforms, including its website, social media channels, and third-party news aggregators.
Related Terms
Different from exclusive distribution, which limits the content or product to specific channels, syndication involves broad distribution across multiple outlets.
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