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Channel Strategy Framework
A framework for determining the most effective channels for distributing products and services.
Implications
A structured approach used to develop, implement, and manage a company�s channel strategy, often including tools, processes, and best practices for selecting channels, managing relationships, and measuring performance.
Example
Example: A global tech company adopts a channel strategy framework that guides its decision-making on partner selection, channel incentives, and performance monitoring across different regions.
Related Terms
Different from a channel strategy, which is the plan itself, a strategy framework provides the structure and guidance for developing and executing the strategy across various channels.
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