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Channel Strategy
The approach to distributing products within a market, including the selection of distribution channels and partnerships.
Implications
The overarching plan for how a company will use its sales or distribution channels to reach its target market, achieve sales goals, and build market presence, often involving decisions on channel selection, management, and support.
Example
Example: A consumer electronics brand develops a channel strategy that includes selling through online marketplaces, retail stores, and direct sales to ensure broad market coverage and maximize reach.
Related Terms
Different from marketing strategy, which focuses on promoting products to consumers, channel strategy is about selecting and managing the pathways through which products are sold and delivered.
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