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Channel Sales
Sales generated through distribution channels such as retailers, distributors, or partners, rather than direct sales.
Implications
The process of selling products or services through intermediaries, such as distributors, resellers, or retail partners, rather than directly to end customers, often essential for reaching broader markets and scaling sales efforts.
Example
Example: A software company relies heavily on channel sales by working with a network of resellers and distributors to reach small and medium-sized businesses globally.
Related Terms
Different from direct sales, which involve selling directly to end-users, channel sales rely on third-party intermediaries to distribute and sell products.
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