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Channel Resilience
The ability of a sales channel to adapt and recover from disruptions, such as supply chain issues or economic downturns, while maintaining sales performance.
Implications
The ability of a sales or distribution channel to withstand and recover from disruptions, such as economic downturns, supply chain issues, or shifts in consumer behavior.
Example
Example: A global retail chain demonstrates channel resilience by quickly adapting its supply chain and distribution strategies during a natural disaster, ensuring that products continue to reach stores with minimal disruption.
Related Terms
Different from operational resilience, which focuses on overall business operations, channel resilience specifically addresses the stability and recovery of sales and distribution pathways.
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