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Channel Profile
A detailed description of a sales channel, including its characteristics, shopper demographics, competitive landscape, and strategic importance.
Implications
A detailed description of a sales or distribution channel, including its characteristics, strengths, weaknesses, and target market, often used to inform channel strategy and decision-making.
Example
Example: A fashion brand develops a channel profile for its high-end retail partners, identifying their customer base, sales performance, and brand alignment to guide product placement and marketing strategies.
Related Terms
Different from customer profiles, which describe end-users, channel profiles focus on the characteristics and dynamics of the sales or distribution channels themselves.
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