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Channel Prioritization
The determination of which sales channels to focus on, based on their potential to drive growth and profitability.
Implications
The process of ranking and focusing on the most important or profitable sales or distribution channels, often used to allocate resources, marketing efforts, and support.
Example
Example: A software company prioritizes its direct sales channel over resellers by allocating more resources to direct marketing and sales support, recognizing that direct sales offer higher margins.
Related Terms
Different from channel mix optimization, which involves finding the right balance across channels, prioritization focuses on determining which channels should receive the most attention and investment.
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