Channel Power Dynamics
The balance of power between a brand and its sales channels, often influenced by factors like market share, brand strength, and channel dependency.
Implications
The balance of power between different players within a sales or distribution channel, often influenced by factors like market share, access to customers, and control over pricing.
Example
Example: A global consumer goods brand analyzes the channel power dynamics between itself and its major retail partners, recognizing that its dominant market position gives it leverage in negotiations over pricing and shelf space.
Related Terms
Different from competitive dynamics, which focus on the interactions between companies, channel power dynamics specifically look at the power relationships within a company�s distribution network.
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