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Channel Penetration Strategy
A plan for increasing a product's presence and sales within a specific distribution channel.
Implications
The approach used to increase the presence and sales of a company�s products or services within a specific channel, often involving targeted marketing and promotions.
Example
Example: A cosmetics brand develops a channel penetration strategy for its e-commerce platform, offering exclusive online discounts and free shipping.
Related Terms
Different from market penetration, which focuses on increasing sales within a geographic or demographic market, channel penetration specifically targets increasing sales within a particular sales channel.
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