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Channel Pathways
The various routes through which products move from the manufacturer to the end consumer, including traditional retail, online platforms, and direct sales.
Implications
The routes and mechanisms through which products or services are delivered to the market, including the selection of intermediaries, logistics, and sales strategies.
Example
Example: A consumer electronics company maps out its channel pathways by identifying the most efficient routes for getting products from manufacturing to retail shelves.
Related Terms
Different from distribution channels, which are the specific outlets for sales, channel pathways encompass the broader routes and logistics involved in delivering products to market.
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