Channel Partner Training
Providing training to channel partners, such as retailers and distributors, to ensure they are knowledgeable about the brand�s products and can effectively promote them.
Implications
Education and support provided to sales or distribution partners to ensure they have the knowledge, skills, and tools needed to effectively sell and promote a company�s products.
Example
Example: A cybersecurity firm offers extensive channel partner training programs, including webinars, certification courses, and sales workshops to help resellers understand the product and effectively communicate its value.
Related Terms
Different from internal training programs, which are aimed at company employees, these training efforts focus on equipping external partners with the necessary skills and knowledge to succeed.
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