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Channel Partner Selection
The process of choosing distributors, wholesalers, and other intermediaries that align with the company's sales strategy.
Implications
The process of choosing the right sales or distribution partners based on factors like market reach, reputation, alignment with brand values, and growth potential.
Example
Example: A premium beverage brand carefully selects channel partners based on their ability to maintain the brand�s image and reach high-income customers.
Related Terms
Different from channel partner alignment, which ensures ongoing cooperation, selection is the initial step of identifying and engaging the right partners to support the company�s sales strategy.
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