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Channel Partner Incentives
Rewards and motivations offered to intermediaries, such as distributors, to align their goals with the company's objectives.
Implications
Rewards, benefits, or compensation offered to sales or distribution partners to encourage them to prioritize and actively promote a company�s products or services.
Example
Example: A telecom company offers channel partner incentives such as volume discounts and co-op advertising funds to its resellers to boost sales and marketing efforts.
Related Terms
Different from consumer incentives, which target end customers, these incentives are focused on motivating intermediaries and partners in the distribution network.
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