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Channel Partner Incentive Programs
Programs designed to motivate channel partners, such as distributors and retailers, to prioritize and promote a brand�s products over competitors.
Implications
Schemes designed to motivate and reward sales or distribution partners for meeting specific targets, achieving high performance, or contributing to the company�s goals, often critical for driving channel success.
Example
Example: A cloud services provider launches a channel partner incentive program offering bonuses and exclusive discounts to resellers who exceed sales targets, encouraging higher engagement and performance.
Related Terms
Different from employee incentive programs, which target internal staff, these programs are specifically designed for external partners who contribute to the company�s sales efforts.
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