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Channel Marketing Programs
Marketing initiatives designed to support and enhance the efforts of channel partners, such as distributors or retailers.
Implications
Initiatives and campaigns designed to support sales channels by providing partners with the tools, resources, and incentives needed to effectively market and sell a company�s products or services, often critical for channel performance.
Example
Example: A software company launches a channel marketing program that includes co-op advertising funds, training materials, and sales incentives to help its resellers promote and sell its latest product suite.
Related Terms
Different from consumer marketing programs, which target end-users, channel marketing programs are designed to support and empower sales partners and intermediaries.
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