Channel Marketing and Distribution
Analysis of how competitors market and distribute their products through various channels, including pricing strategies, margin structures, and channel mix.
Implications
The combination of strategies and tactics used to promote products through sales channels and ensure they are effectively distributed to customers, often involving collaboration with channel partners to drive sales and market penetration.
Example
Example: A beverage company aligns its channel marketing and distribution efforts by creating co-branded promotional materials with its retailers and optimizing its distribution routes to ensure timely delivery of products.
Related Terms
Different from traditional marketing, which focuses on direct consumer engagement, channel marketing involves working with intermediaries to promote and distribute products.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
