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Channel Line of Sight
The clear alignment between a brand�s strategy and its execution in the channel, ensuring that all activities support the overall business objectives.
Implications
The visibility and transparency that a company has into its sales and distribution channels, including inventory levels, sales data, and customer interactions, enabling better decision-making and channel management.
Example
Example: A tech company improves its channel line of sight by implementing a real-time tracking system that provides visibility into inventory levels and sales performance across all retail partners.
Related Terms
Different from channel reporting, which provides periodic updates, line of sight focuses on continuous visibility and real-time access to channel data.
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