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Channel Feedback Loops
Systems for collecting and analyzing feedback from sales channels, allowing for continuous improvement in channel strategy and execution.
Implications
The systems or processes that allow for continuous feedback from sales or distribution channels back to the company, used to inform product development, marketing strategies, and channel management practices.
Example
Example: A software company establishes channel feedback loops by regularly surveying its resellers and distributors, using their insights to improve product features and sales support materials.
Related Terms
Different from customer feedback loops, which gather insights directly from end-users, channel feedback loops focus on the input from intermediaries and partners in the distribution network.
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