Channel Expansion Strategy
The plan for increasing the number of sales channels through which a brand�s products are available, aiming to reach new customer segments or geographies.
Implications
The plan to grow a company�s sales or distribution channels, either by entering new markets, adding new partners, or enhancing existing channels, often aimed at increasing market share and reaching new customer segments.
Example
Example: A consumer electronics brand develops a channel expansion strategy to enter emerging markets in Asia by partnering with local retailers and launching an e-commerce platform tailored to regional preferences.
Related Terms
Different from market expansion, which focuses on growing in new geographic areas or customer segments, channel expansion is about increasing the number and variety of sales outlets or partners.
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