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Channel Execution
The implementation of channel strategies, ensuring that plans are effectively carried out to achieve desired results in the market.
Implications
The implementation of a sales or distribution strategy, focusing on how effectively a company�s plans are carried out across different channels, including adherence to pricing, merchandising, and customer service standards.
Example
Example: A beverage company closely monitors channel execution to ensure that its products are displayed according to planograms in retail stores and that promotional campaigns are consistently implemented.
Related Terms
Different from channel strategy, which is the planning phase, execution is about the actual rollout and adherence to the strategy across various channels.
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